Ancillary Pitch

planning for ancillary: inside panels

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CD COVER: for my CD cover I wanted to incorporate my logo as I think its looks visually intriguing and many artist who have their own logos do this.

Inside Panel: for this I have chosen a screenshot from my music video, where I wanted to incorporate some form of synergy withing my digipak and music video, also our music video was about showing our 'Inner demons' and the masks played a fundamental role in my video which helps makes sense to use this.

Planning mock up advertisment

For my advertisement I  have followed the rules of Do's and Dont's as I have chosen to have my font the same as my digipak  to show simplicity. Futhermore I plan to have a different photo of my artist but still have him in the same costume so I can avoid repetition while having my audience remember who he is.I will have a  big photo of my artist as the main task is to promote them and with the use of having a large photo will attract the audiences eye. In addition I have included  that my artist is a mercury prize winner, as the actual artist I took the song from is,so it makes sense to use this on my advertisement. Lastly  I have included ratings from magazines that relate to my genre such as 'NME'
which helps my audience identify with this as it they read these magazines.

Planning Ancillary: Mock up digipak

The front: I have used a medium close up of my artist as it is his debut album,  I want my target audience to understand who he his as a artist and a person by seeing his face on the middle of the album cover it will help them remember this.In addition to this I have used dark colours such as Grey/Black to show the audience that his genre is a dark tone with more serious meaning in his lyrics compared to pop digipaks where they use bright colours, my font is very big and above his head as within most digipak's which I have analysed ( Romy's students work and PARTYNEXTDOORS) use this. Lastly the colour of the font is also grey as a nod-on to his last name. 

The spine: For the spine I have included the artist logo which I made myself and the album name.

The back: I stuck with the same font as my album title as it adds to simplicity and makes it easier for my audience to read. Furthermore I have added my own creative twist by using a glow effect over the font,bar code and album label, this is something I used because I want the whole of my digipak to be appealing to my audience.With my track listing I decided to only have my artist use one featuring artist as I want the album to be about promoting my artist and showing his musical talents  by himself. Lastly I added a smoke effect feature to add to  the dark tone of my album.

Planning Ancillary: Short list

Feed Back Videos.

Planning Ancillary: Mock up Digipak

 

Planning ancillary: photos that I plan to use (Thinglink)

Planning Ancillary Digi pack

Analysis of Digipaks

Analysis of 3 Ancillary Product.

Planning Ancillary: getting used to photoshop

 Today I did a design activity where I had to make a digipak, I was given simple pictures of people and had to use photoshop to create something similar to a digipak. In my digipak I have chosen to follow the genre of rap music and followed the codes and conventions of this, I took inspiration from one of the highest selling rap albums 'Lil Wayne Tha carter iv'. I  used a close up of my artist and used simple colours  that complimented each other like below.
    

Planning Ancillary: Experimenting with photoshop.

Experimenting with Photoshop

     

In todays lesson I was given a set of random pictures to work. The task was to create a digipak that included the usual look of a normal album. I started by cropping the original image and placing it on the template. To make the task easier I decided that the couple looked like a dance duo therefore based the album around ballroom dance. This lead to me calling it the Golden Frame. This task helped get an idea of how to name my album; there has to be a connection between the image. For the back and name of the songs I kept to the ballroom dance theme. The font I used reminded me of the movie The Great Gatsby which I think the album reaches to the same type of audience. 

Design Activity

This is a screenshot from my practise digipak activity.
I have cropped an image to make it square and so the woman is the central focus.
Added the artist name as the biggest font and the album name underneath.
Used a plain colour for the back that is the same colour scheme as the front image.

Planning: examine the Do's and Don'ts

Logo Nathan Grey

Researching :Analysing pervious groups ancillary work

Reseacrhing Ancillary: analysis of three magazine adverts

Researching Analysis of three digipacks and three ads

researching ancillary : class discussion/ importance of digipaks ( voki)

final editing day

Researching Ancillary Products: Reasons behind location choice

Main Photo Location :

I decided to use Alexandra Palace as the location to take pictures because it also features in the music video. I also think there is a lot of things around Ally Pally, that if I used in the album, would give a nice effect. For example I found a stone lion head that was perfect, then I found another that was broken and old. I took a picture because I could edit them and use them on the album. 

It was important to take pictures at Alexandra Palace because it has a big backdrop which makes it easier for me to edit the photograph after. I wanted to take a panorama of London but it wasn't successful because the view was too big and my camera could not zoom in this far. I wanted to used the fence at Ally Pally because they are recognizable but also because it is where we filmed the cloning shot for our music video. 

Researching Ancillary Products: Overview of the costumes I will wear

Researching Ancillary Products: Photos I plan to use

Researching Ancillary Products: Brief Overview Of Do's and Dont's

Planning Ancillary Products: Shortlist of: Fonts,Colours,Layout, and Design Ideas

Researching Ancillary Products: 3 magazine advertisement that relate to our genre

Researching Ancillary Products: 3 digipaks that relate to our genre

Researching Ancillary Products: Class Discussion

progress review

Progress review blog - Created with Haiku Deck, presentation software that inspires

Deadline!!!!!!!!!!!!!!

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skills development

today's editing

Improvements for our rough cut

Improvements for final deadline - Created with Haiku Deck, presentation software that inspires

Blogging health check 2

This is a screenshot from the feedback and grade I got for my blog. By reading the comments, I definitely need to blog much more then what I have been doing as my grade has gotten lower and I will be aiming to push it back up again. To make this happen I will be going through the blog list and making sure I have done all of these blogs and also doing extra ones on top of this.

Original Artist Website

Reflection progress 2

 Things that I will do in reaction to this:

• Finish Kace's website 
• Create a website for my main artist Nathan Grey 
• Get to 80 blogs by next week thursday 
• Create a logo for Nathan Grey

Update

Since our last blog we have filmed and have continued to edit. As we have said, from the feedback we realised we needed to add more close ups which have been re-filmed and are now in our music video. Here is a screenshot to show an example of the new close up:

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We also said we needed a shot of scenery to show it going from day to night which we have done and adapted into the music video, here is a screenshot from a nighttime shot we have:

- INSERT SCREENSHOT -