Wednesday, 21 January 2015

Evaluation 2: How effective is the combination of your main product (video) and ancillary texts (digipaks and advertisements)?


Is there enough synergy in my Digipak and Advertisement?... at AnswerGarden.ch.



 Name: Montel 
Age: 18
Favourite Genre of Music: Rap


Name: Bernice
Age: 18 
Favourite Genre of Music: Hip Hop/Rap 




I believe that from analyzing these original album covers I imported some of their ideas into my own work. For example from the Bob Marley album uses the same style graphic on the in side and outside over. This was the same technique that I used on my album by having the distorted city skyline; as the the actual CD cover and as a back panel too. The Ray Charles album creates synergy by having the glasses as a significant object for the musician. I used the same style jacket throughout my music video and my album covers to stick to this theme of synergy. Having the same clothing for the artist makes it easier for fan and other target audience to recognize Nathan Grey. I imported the ideas of using the same font and colour lettering from the Cuban album into my own. I saw that this was quiet effective as it made the album look more professional therefore I decided that I would stick to a minimum use of colours for my text. I would also try to stick to the font as much as possible. These factors help the target audience recognize an artist for who they are. Helping them build a picture of an artist through simple synergy is a very effective way to create more fans for our musician; Nathan Grey





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