Evaluation: Q2

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement?) 

My music video and ancillary follow a clear visual link in many different ways.

Firstly, the setting of my front cover and one of our base tracks in the video are in the same location which is Alexandra Palace. The back of the CD cover is also a landscape view of Alexandra Palace although I put the focus more on the sky and clouds as I felt that they fit in with the theme more as the overall theme is quite dark and sinister and grey clouds create a dull dark theme too. 

I made all of it black and white as we also have black and white in our music video and also because of the theme. The artist is shown on the front cover for the audience to familiarise themselves with this new upcoming artist. 

My inside panel still continues with the black and white theme. The inside picture is an image of the artist which was inspired by james blake as he had a similar image for his album cover, and then i added a quote from the song we made a video to. The CD  has a city image on it in black and white too which also has his name and album name on it.

My advert has the image of the album cover so people can remember this image. The same fonts have been used to create the advert for synergy. The audience will remember this font which will always remind them of Nathan Grey as it will be his signature font and also the font for his album 'Overgrown'. I have made the font blue so it will stand out a bit more to the viewers especially as it is an advert so it will be the first thing people look at.