Research for Music Video: Evaluate lip sync

Research for music video: Review of students work

Research for music videos: Mulvey's theory on representation

Research for Music Video: Sync

1. At the beginning of the lip syncing tutorial I decided to look through each clip to get a sense of what I was working with. I noticed that they would film the whole song focusing on one person or object. This will be used when it actually comes to creating our music video.

2. Secondly I placed them in the order that I wanted for them to come up. Mainly going with the pace of the song. When the guitar was the loudest I would cut to the guitar, this creates more entertainment and sticks to the rock theme.

3. To sync and fix sound I would edit the wavelengths to how I specifically wanted the video to sound.

4. In the tutorial I learnt that setting markers is important so Final Cut Pro can lineup the sound. This very important as it helps lip sync the song.

5. At the end of the video I made sure to watch over to make sure there are no mistakes, and that the lip syncing looks real. 

Research for Music Video: Costume, setting and location analysis

In the video Paloma changes costume around 4 times. The genre to the song is Brit-soul which usually involes singing about love and breakups. Adele and Amy Winehouse both fit into the genre of Brit-soul. Most of the costumes in the video include sleeping gowns and lingerie; these costumes fit in with the genre of love as the singer is shown with her partner. It creates a connection between the two and fits in with Soulful music. There are around 5-6 different locations in the video. The costumes fit in the bedroom location as she is wearing sleeping gowns. There aren't any important of well-known locations used in the music video. Brit-Soul videos are usually located in the the couples bedrooms or romantic places, this is typical of love/heartbreak songs. The only prop in the video is the orange wig that Paloma takes off; it only links in with the lyrics as it shows her split personality or an 'other woman' character she is trying to create.

In Dani California there are 10 costume changes in total. The costumes change about every time the chorus is sung and goes along with the pace of the song. It links in with the genre of music because funk/punk styles like to be funny with their videos. Every costume impersonates a well-known band of genre of music; The Beatles, Jimi Hendrix, Heavy Metal. The locations are actually all on the same stage however the settings are changed to fit the period of time for the genre of music they are trying to portray. No well known locations are used only well known bands preforming; a stage is a typical location for a band to be preforming. The props are the bands instruments; the guitar, bass, and drums. They link with the location because they are on a stage.

4 different costumes are used in the video. They change every time he is explaining his story or in the interrogation room. The costumes are affected by the scenes; in the interrogation room his shirt is open and looks messy, however in the courtroom he is wearing a suit and looks smart. There are a lot of locations used here, all 7 locations have to do with the story of the music video. The court room is known location but there are not famous landmarks used as location. The locations go along with the soul genre. Bedrooms are a sign of love/heartbreak. The courtroom goes along with the story that he is convicted of a crime he didn't commit. In the video there are no props used.  

I noticed that Brit-Soul has less and more normal costumes then punk does. The styles are more funky for bands and solo singers tend to go for normal clothing and nothing extreme. Most bands always preform with their instruments and the soul singers preform on a set. The bands need to have their instruments because they are always shown playing these are their necessary  props they use. However the soul singers are hardly ever shown using props.

Research for Music Video: Favourite previous student video

 

I like the concept behind this video and how it fits in with its genre. They have a lot of shots of the band playing and this is good because it fits in with the specifications of the genre. The black and white filter also goes along with the slow lyrics. There is a sufficent amount of props in the video which makes it more entertaining for the audience to watch. The online graphics like the CCTV camera is also interesting and could intergrate these graphics into our own video.

 

 

 

I like this video because they use the tablet to as an insturment; this allows for some nice shots of the tablet being used. There are great base tracks where both girls take turns to move closer to the camera This is a good way of keeping the audience entertained. The background to this shot is also quiet colourful which has a nice contrast with the black and white shots. This video has a lot of post production editing for example; speeding up the eyes, using filters, and the graphics used on screen.

 

 

In this video I mainly like the locations they used as it fits in with their genre of music. The base tracks also work nicely as its set in the same location but just follows the singer as she walks. The lighting in the video gives a nice street effect and makes it look like the spotlight is on her. The video is effective as the camera is never static and always moving to the music. The use in close-ups and different range shots also makes the video more entertaining too watch. We will definitely be using these variation of shots in our music video.

RESEARCH FOR MUSIC VIDEO: Planning the visual style/lip sync activity

   

During our lesson we have started to plan our practice music video. We have decided to choose the song 'Never be another' by Delilah. This song hasn't got an original music video so we have to become creative and make it up on our own. We decided to make it humorous and made our prop a badger mask, our setting and location will be in rural areas such as parks and trees and around lots of greenery. Our video will be illustrative so we will try our best to act out the words. We have created a storyboard for our base tracks which we will follow through to help us record in Mondays lesson.

RESEARCH FOR MUSIC VIDEO: Lipsync Tutorial

This is a screenshot from the activity we done in class today. We were learning how to make the lip-sync in time with the music audio. I found it very interesting as i wasn't sure how it was done before this lesson. as you can see in the screenshot i added many base tracks and made a marker on every clip to make sure they're all in time with each other and then i can add and delete any clips to make it jump to different shots/views of the performance.

Research for Music Video: Function of music video

Research for Music Video: Mulvey's Theory

Research for Music Video: Carol Vernallis research

Carol Vernallis Experiencing Music Video: Aesthetics and Cultural Context

Carole observed and noticed that music editing in music videos happen a lot more frequently. She noticed that the editing followed the pace of the song. Most editing would stand out as Disjuncture because it is more noticeable then a music video which follows Illustration or Amplification. 

1. Carole noticed that continuity editing would be broken up a lot more then usual, as this brings attention to whats on screen.
2. Wipes or Special effects; obvious edits are used to bring attention to the performance.
3. Jump cuts are often used.
4. Structure is created by setting base tracks. 
5. The camera moves a lot more with the music.

The Prodigy - Firestarter on MUZU.TV.

This is a good example of Jump Cuts as the camera gets closer to his face after the beat.
This video also follows the rule of editing with the pace of the song. A special effect or noticeable edit in this video is the grey/gritty filter used.



MNEK - Wrote A Song About You on MUZU.TV.

This is a great example of extreme editing as there are a lot of graphics flying around the screen.
 Its quite fast pace and entertainment is created by the colourful graphics.



Route 94 - My Love on MUZU.TV.

In this video the special effect of thermal filter is used throughout. Its simple but goes with Carol's theory because there is a lot more special effects in this music video then there would be in a film.

RESEARCH FOR MUSIC VIDEO: Analysing Costume, Setting and Location

RESEARCH FOR MUSIC VIDEO: Fav Student Video

I have awarded THIS GROUP  with the best student video. In my opinion, i thought it was the best as it followed all the right conventions of a good pop music video. It was colourful and fun just like a pop video should be. They looked like they had fun on set and i also thought they chose very good locations and the editing was also very good as they had edited scenes where the video was sped up and they also used a green screen to add a background which also worked quite well.

RESEARCH FOR MUSIC VIDEO: Laura Mulvey

Laura Mulvey wrote about media and we have applied her theory to music videos. She said:

 “In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly.”  

This quote explains how women are seen as sexual objects by men and men also have more power and should be the one to look at women while women are just looked at. The “image” is of males being very sexual and passive towards women.

I have analyzed 2 music videos and thought about Mulvey’s statement to see if i can adapt it to these videos. These videos are:

"Robin Thicke - Blurred Lines" 

In this music video, we see numerous females prancing around whilst the males stand back and admire. At 3.40 we see a female dancing in front of one of the male artists in a way which she is presenting her body to him as he looks at her. There is also a shot at 4.16 which shows all 3 male artists posing infront of the camera however the 3 females are behind them being blocked which could show the power and importance of the males. There is also a ‘unrated’ version of this music video which shows the females completely naked. Again, this shows how females are viewed as sex objects and how in this video they have no respect for themselves and are giving the power to the males.

and "Dizzee Rascal - Holiday"

In this video we see lots of half naked girls wearing only bikinis  revealing all their bodies and we see lots of close ups on their body parts which gives us a male perspectives look and shows that they are just focusing on women’s bodies. The viewer is being encouraged to see these females in a sexual and provocative way as the camera zooms into their body parts presenting them as sexual objects. This matches with what Mulvey is expressing about the representation and image of females in music videos. 

RESEARCH FOR MUSIC VIDEO: Carol Vernallis

Carol vernallis studies music videos by analyzing camera work and editing. She main points are that the rules of ‘continuity’ editing are broken in order to draw attention to what is on screen; edits may be obvious to draw attention to themselves and also jump cuts are often used.

I have analyzed 2 music videos to try and spot some editing such as jump cuts, camera moving in time with the music and base tracks.

My first video Is ‘Mark Ronson – The Bike Song’

This video did feature a lot of editing techniques. Lots of slow motion was used while the girls on bikes were going past the males, this is to put emphasis on the women as they are attracting the men. There was also flickering edits which went in time with the speed of the beat in the song. There was also a repeated shot of the performer which is very common and also the artist breaking the 4^th wall and looking directly into the camera which is also quite common in music videos.

The 2^nd video was ‘Rizzle Kicks – Lost Generation’

This video is generically conventional with the pop genre, we see 2 young boys which are the artists having fun. A scene where people steal their bicycles, jump cuts are shown. There’s also lots of movement of the camera which also goes in time with the music. Again, the artists are singing/rapping to the camera and we see this throughout. 

RESEARCH FOR MUSIC VIDEO: Andrew Goodwin's Theory

Andrew Goodwin Theory

The structure of music video rethinking narrative analysis

Andrew Goodwin’s writing in ‘Dancing in the Distraction Factory’ (1993) explains his analysis on the structure of music videos. He explains that the traditional narrative analysis doesn’t apply to pop videos, and there are many reasons for this. Firstly, pop videos are built around the song itself so there is no structure with normality-problem-resolution, the videos tend to have the singer/artists as the main character and they would usually look into the camera breaking the 4^th wall. Pop videos also rely on repetition similar to the song itself, the chorus would normally be repeated various times during the song.

Goodwin said that there are three types of relations between songs and videos, these include: illustration, amplification and disjuncture.

Illustration is where the video tells a story, an example of this is ‘Madonna – papa don’t preach’ where the video and lyrics are synonymous.

Amplification occurs when the video adds new meaning to the lyrics.

Disjuncture is when there is little or no connection with the video and the song lyrics or where the video contradicts the lyrics. E.g:

Adele- Rolling in the deep

Research for music video: Goodwin's theory

Research for music video: Carol Vernallis

Research for music video :copyright clearance

Here is my evidence that I have emailed the 3 beat records who own the song"that's not me" by rapper Skepta