Andrew Goodwin Theory
The structure of music video
rethinking narrative analysis
Andrew
Goodwin’s writing in ‘Dancing in the Distraction Factory’ (1993) explains his
analysis on the structure of music videos. He explains that the traditional
narrative analysis doesn’t apply to pop videos, and there are many reasons for
this. Firstly, pop videos are built around the song itself so there is no
structure with normality-problem-resolution, the videos tend to have the
singer/artists as the main character and they would usually look into the
camera breaking the 4th wall. Pop videos also rely on repetition
similar to the song itself, the chorus would normally be repeated various times
during the song.
Goodwin said
that there are three types of relations between songs and videos, these include: illustration, amplification and
disjuncture.
Illustration is where the video tells a story, an
example of this is ‘Madonna – papa don’t preach’ where the video and lyrics are
synonymous.
Amplification occurs when the video adds new
meaning to the lyrics.
Disjuncture is when there is little or no
connection with the video and the song lyrics or where the video contradicts
the lyrics. E.g:
Adele-
Rolling in the deep
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