Friday 26 September 2014

Research for Music Video: Costume, setting and location analysis




In the video Paloma changes costume around 4 times. The genre to the song is Brit-soul which usually involes singing about love and breakups. Adele and Amy Winehouse both fit into the genre of Brit-soul. Most of the costumes in the video include sleeping gowns and lingerie; these costumes fit in with the genre of love as the singer is shown with her partner. It creates a connection between the two and fits in with Soulful music. There are around 5-6 different locations in the video. The costumes fit in the bedroom location as she is wearing sleeping gowns. There aren't any important of well-known locations used in the music video. Brit-Soul videos are usually located in the the couples bedrooms or romantic places, this is typical of love/heartbreak songs. The only prop in the video is the orange wig that Paloma takes off; it only links in with the lyrics as it shows her split personality or an 'other woman' character she is trying to create.





In Dani California there are 10 costume changes in total. The costumes change about every time the chorus is sung and goes along with the pace of the song. It links in with the genre of music because funk/punk styles like to be funny with their videos. Every costume impersonates a well-known band of genre of music; The Beatles, Jimi Hendrix, Heavy Metal. The locations are actually all on the same stage however the settings are changed to fit the period of time for the genre of music they are trying to portray. No well known locations are used only well known bands preforming; a stage is a typical location for a band to be preforming. The props are the bands instruments; the guitar, bass, and drums. They link with the location because they are on a stage.





4 different costumes are used in the video. They change every time he is explaining his story or in the interrogation room. The costumes are affected by the scenes; in the interrogation room his shirt is open and looks messy, however in the courtroom he is wearing a suit and looks smart. There are a lot of locations used here, all 7 locations have to do with the story of the music video. The court room is known location but there are not famous landmarks used as location. The locations go along with the soul genre. Bedrooms are a sign of love/heartbreak. The courtroom goes along with the story that he is convicted of a crime he didn't commit. In the video there are no props used.  

I noticed that Brit-Soul has less and more normal costumes then punk does. The styles are more funky for bands and solo singers tend to go for normal clothing and nothing extreme. Most bands always preform with their instruments and the soul singers preform on a set. The bands need to have their instruments because they are always shown playing these are their necessary  props they use. However the soul singers are hardly ever shown using props.


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