Laura Mulvey wrote about media and we have applied her
theory to music videos. She said:
“In a
world ordered by sexual imbalance, pleasure in looking has been split between
active/male and passive/female. The determining male gaze projects its fantasy
onto the female figure which is styled accordingly.”
This quote explains how women are seen as
sexual objects by men and men also have more power and should be the one to
look at women while women are just looked at. The “image” is of males being
very sexual and passive towards women.
I have analyzed 2 music videos and thought about Mulvey’s
statement to see if i can adapt it to these videos. These videos are:
In this music video, we see numerous females prancing around
whilst the males stand back and admire. At 3.40 we see a female dancing in
front of one of the male artists in a way which she is presenting her body to
him as he looks at her. There is also a shot at 4.16 which shows all 3 male
artists posing infront of the camera however the 3 females are behind them
being blocked which could show the power and importance of the males. There is
also a ‘unrated’ version of this music video which shows the females completely
naked. Again, this shows how females are viewed as sex objects and how in this
video they have no respect for themselves and are giving the power to the
males.
In this video we see lots of half naked girls wearing only
bikinis revealing all their bodies and
we see lots of close ups on their body parts which gives us a male perspectives
look and shows that they are just focusing on women’s bodies. The viewer is
being encouraged to see these females in a sexual and provocative way as the
camera zooms into their body parts presenting them as sexual objects. This
matches with what Mulvey is expressing about the representation and image of
females in music videos.
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