Carol
vernallis studies music videos by analyzing camera work and editing. She main
points are that the rules of ‘continuity’ editing are broken in order to draw
attention to what is on screen; edits may be obvious to draw attention to themselves
and also jump cuts are often used.
I have
analyzed 2 music videos to try and spot some editing such as jump cuts, camera
moving in time with the music and base tracks.
My first
video Is ‘Mark Ronson – The Bike Song’
This video
did feature a lot of editing techniques. Lots of slow motion was used while the
girls on bikes were going past the males, this is to put emphasis on the women
as they are attracting the men. There was also flickering edits which went in
time with the speed of the beat in the song. There was also a repeated shot of
the performer which is very common and also the artist breaking the 4th
wall and looking directly into the camera which is also quite common in music
videos.
The 2nd
video was ‘Rizzle Kicks – Lost Generation’
This video
is generically conventional with the pop genre, we see 2 young boys which are
the artists having fun. A scene where people steal their bicycles, jump cuts
are shown. There’s also lots of movement of the camera which also goes in time
with the music. Again, the artists are singing/rapping to the camera and we see
this throughout.
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